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<title>Your Competitive Advantage</title>
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<lastBuildDate>Tue, 21 Apr 2026 00:29:02 -0400</lastBuildDate>
<copyright>Copyright 2010 Syndication Networks Corporation</copyright>
<itunes:author>TalkZone.com</itunes:author>
<description>As a small business owner or manager, have you ever felt overwhelmed by an ocean of information? Sort out the relevant information without spending the big money: listen to 
Your Competitive Advantage
 with host Tom Tubergen.</description>
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<itunes:name>Chris Witting</itunes:name>
<itunes:email>chris@syndication.net</itunes:email>
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<managingEditor>chris@syndication.net (Chris Witting)</managingEditor>
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<item>
<title>The BPAE and Achieving Exceptional Customer Service-Robert Moment - Part Two</title>
<itunes:summary><![CDATA[Robert Moment describes the characteristics of a great customer service representative, the best ways to handle customer complaints, and reveals the three most important things you can do to achieve a competitive advantage.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/7881.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/788.html</link>
<pubDate>Wed, 27 Jun 2018 09:50:16 -0400</pubDate>
</item>
<item>
<title>The BPAE and Achieving Exceptional Customer Service-Providing Exceptional Customer Service to Achieve a Competitive Advantage</title>
<itunes:summary><![CDATA[Toms guest is Robert Moment, CEO and founder of The Moment Group.  Robert is a leading innovative customer service expert, a small business coach and an author.  He talks about the state of customer service with our troubled economy, and why no one, especially your competitors, can seem to get it right.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/7882.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/788.html</link>
<pubDate>Wed, 27 Jun 2018 09:50:06 -0400</pubDate>
</item>
<item>
<title>The BPAE and Achieving Exceptional Customer Service-Using the MSG Business Performance Analysis Engine  Part Two</title>
<itunes:summary><![CDATA[In the second part of our conversation with Neil Brown, find out more about the BPAE, including how it works, how it is used, and the specific results it generates.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/7883.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/788.html</link>
<pubDate>Wed, 27 Jun 2018 09:50:01 -0400</pubDate>
</item>
<item>
<title>The BPAE and Achieving Exceptional Customer Service-How to use the MSG Business Performance Analysis Engine</title>
<itunes:summary><![CDATA[Tom welcomes Neil Brown, Vice President of Marketing for the Mentoring Success Group.  Neil talks about MSGs online Business Performance Analysis Engine, or BPAE, and how it can help your business not only survive, but thrive in todays difficult economy.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/7884.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/788.html</link>
<pubDate>Wed, 27 Jun 2018 09:49:54 -0400</pubDate>
</item>
<item>
<title>Leadership - What are the Qualities of a Good Leader?-Toms Commentary and Final Thoughts</title>
<itunes:summary><![CDATA[Tom reports that their monthly analysis of business operating data collected during February shows that entrepreneurs and business managers have plenty of opportunities to compete more effectively.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080311d.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/7875.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/787.html</link>
<pubDate>Wed, 27 Jun 2018 09:49:43 -0400</pubDate>
</item>
<item>
<title>Leadership - What are the Qualities of a Good Leader?-Don Blohowiak   The Evolution of a Leader</title>
<itunes:summary><![CDATA[In the final part of their conversation, Don explains that leaders are not made or born;   they are chosen. Don also shares some active steps you can take to develop yourself into a better leader.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/7876.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/787.html</link>
<pubDate>Wed, 27 Jun 2018 09:49:32 -0400</pubDate>
</item>
<item>
<title>Leadership - What are the Qualities of a Good Leader?-Don Blohowiak-  Leadership and Company Morale</title>
<itunes:summary><![CDATA[Don talks about the importance of support networking when you are starting out, the symptoms of a company suffering from lack of leadership, and why employee attitude and morale makes such a huge difference in the success or failure of a company, and why leadership can control that.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/7877.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/787.html</link>
<pubDate>Wed, 27 Jun 2018 09:49:28 -0400</pubDate>
</item>
<item>
<title>Leadership - What are the Qualities of a Good Leader?-Don Blohowiak -  The Key Elements of Leadership</title>
<itunes:summary><![CDATA[Tom and Don discuss the key leadership skills of successful entrepreneurs, the difference between being self-employed and being an entrepreneur, and the key elements for making a transition into entrepreneurship.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080311a.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/7878.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/787.html</link>
<pubDate>Wed, 27 Jun 2018 09:49:23 -0400</pubDate>
</item>
<item>
<title>Information Security and Negotiating Lower Shipping Costs-How to Negotiate Lower Shipping Costs for Your Products  Part Two</title>
<itunes:summary><![CDATA[Brett talks about the key criteria when looking for a rate negotiator, shares tactics on how to negotiate with shippers directly, and trends on the horizon that shippers should be aware of.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080318d.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/7869.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/786.html</link>
<pubDate>Wed, 27 Jun 2018 09:49:05 -0400</pubDate>
</item>
<item>
<title>Information Security and Negotiating Lower Shipping Costs-How to Negotiate Lower Shipping Costs for Your Products</title>
<itunes:summary><![CDATA[Tom welcomes Brett Febus, CEO of Insource Logistics.  Brett discusses his value proposition for parcel shippers, the type of company that would have the most to gain from his services, and share tips on how to negotiate with your shipping representatives to achieve a competitive advantage.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/78610.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/786.html</link>
<pubDate>Wed, 27 Jun 2018 09:49:09 -0400</pubDate>
</item>
<item>
<title>Information Security and Negotiating Lower Shipping Costs-How to Protect Your Information in a Connected World  Part Two</title>
<itunes:summary><![CDATA[Steve Hill discusses potential threats to confidential company information, and what you need to do to protect yourself from malicious activity on the web beyond a firewall and antivirus software,]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080318b.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78611.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/786.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:58 -0400</pubDate>
</item>
<item>
<title>Information Security and Negotiating Lower Shipping Costs-How to Protect Your Information in a Connected World</title>
<itunes:summary><![CDATA[Steve Hill, Senior Territory Account Manager in the Great Lakes Region for Symantec, discusses internet security threats to websites, both for big and small companies, what types of e-commerce sites are most vulnerable, and additional security measures you may need for e-commerce.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080318a.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78612.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/786.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:54 -0400</pubDate>
</item>
<item>
<title>How to Price Your Products and Services-Launching a New Product</title>
<itunes:summary><![CDATA[Jed shares the major factors you need to take into account when launching a new product or service, and the quickest ways you can take all of the information he has discussed and use it to your competitive advantage.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080325d.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78513.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/785.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:19 -0400</pubDate>
</item>
<item>
<title>How to Price Your Products and Services-Pricing and Competitive Landscape</title>
<itunes:summary><![CDATA[Tom and Jed discuss the perceived value that pricing can communicate to clients, why playing the pricing game could be dangerous to your business, and the two main components of promoting your product or service.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/78514.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/785.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:15 -0400</pubDate>
</item>
<item>
<title>How to Price Your Products and Services-Targeting and Positioning</title>
<itunes:summary><![CDATA[Jed talks about how targeting relates to positioning in a marketing context, how the value proposition plays into the process of positioning, how these components help build a brand, and why that is important.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080325b.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78515.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/785.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:11 -0400</pubDate>
</item>
<item>
<title>How to Price Your Products and Services-The Basics of Sales and Marketing</title>
<itunes:summary><![CDATA[Tom and Dr. Jed C. Jones discuss what small businesses need to know about sales and marketing, the importance of a brand identity, the main differences between sales and marketing, and the steps for targeting and positioning your product or service.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080325a.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78516.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/785.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:06 -0400</pubDate>
</item>
<item>
<title>How to Successfully Market Your Products and Services on the Internet-Search Engine Optimization</title>
<itunes:summary><![CDATA[According to Jed, even if youre what they call technically challenged, you arent doomed to fail in internet marketing.  The key is search engine optimization, and he goes into detail on exactly what that is.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080401d.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78417.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/784.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:43 -0400</pubDate>
</item>
<item>
<title>How to Successfully Market Your Products and Services on the Internet-Troubleshooting Your Website</title>
<itunes:summary><![CDATA[If youre not getting the sales results you were expecting from your website, Tom and Jed discuss how to determine if it is a lack of traffic or a problem with your website.  They also talk about some common mistakes business often make with their websites, other ways to drive traffic to your site, and the importance of a landing page the best way to get people to respond.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080401c.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78418.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/784.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:39 -0400</pubDate>
</item>
<item>
<title>How to Successfully Market Your Products and Services on the Internet-Utilizing the PPC Ad Campaign</title>
<itunes:summary><![CDATA[Tom and Jed discuss the use of Pay-Per-Click Ad campaigns, or PPC, and how to figure out how if youre truly getting your moneys worth.  They also talk about how to understand your click-through rate, the importance of the right keywords on your site, and the reasons why visits to your site may not be translating to sales.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080401b.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78419.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/784.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:34 -0400</pubDate>
</item>
<item>
<title>How to Successfully Market Your Products and Services on the Internet-Optimizing your Website</title>
<itunes:summary><![CDATA[There are millions of small business websites out there so how do you make yours stand out?  Jed C. Jones talks about the two main methods to get eyes on your website  the passive and active methods  and what they entail.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080401a.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78420.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/784.html</link>
<pubDate>Wed, 27 Jun 2018 09:48:30 -0400</pubDate>
</item>
<item>
<title>Business Technology Solutions-Business Process Improvement Through Technology</title>
<itunes:summary><![CDATA[Chris Mentch discusses automating processes its advantages and the competitive advantage technology can bring through collaboration and communication.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080408d.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78321.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/783.html</link>
<pubDate>Wed, 27 Jun 2018 09:47:55 -0400</pubDate>
</item>
<item>
<title>Business Technology Solutions-Maximizing Your Technology Investments</title>
<itunes:summary><![CDATA[Chris Mentch, owner and founder of Mentch Consulting discusses the types of businesses and business owners who utilize his services, offers advice to the technology-challenged small business owner on making their businesses more efficient, and the opportunities business owners have to leverage technology.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080408c.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78322.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/783.html</link>
<pubDate>Wed, 27 Jun 2018 09:47:51 -0400</pubDate>
</item>
<item>
<title>Business Technology Solutions-Exceptional Customer Service</title>
<itunes:summary><![CDATA[The single most important way to achieve a competitive advantage is also perhaps the easiest.  Its superior customer service.  Robert Moment, CEO of the Moment Group, is an expert in this area, and he talks about how the state of the economy is affecting customer service, the importance of having a system in place, and the main qualities of a great customer service representative.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080408b.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78323.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/783.html</link>
<pubDate>Wed, 27 Jun 2018 09:47:45 -0400</pubDate>
</item>
<item>
<title>Business Technology Solutions-Seizing the Initiative to Excel</title>
<itunes:summary><![CDATA[Tom shares a commentary on the Mentoring Success Group, and how it can provide owners and managers of small and medium sized businesses the tools and resources to run a successful business.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080408a.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78324.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/783.html</link>
<pubDate>Wed, 27 Jun 2018 09:47:41 -0400</pubDate>
</item>
<item>
<title>Using Your Competitive Nature-Self- Introspection</title>
<itunes:summary><![CDATA[Ken talks about self-introspection, and why that is a problem for someone in an ownership and managerial position.  He also reveals the first step you need to take to recognize how to grow as a business.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080506d.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78225.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/782.html</link>
<pubDate>Wed, 27 Jun 2018 09:47:30 -0400</pubDate>
</item>
<item>
<title>Using Your Competitive Nature-Leading with Pride</title>
<itunes:summary><![CDATA[Ken discusses the importance of leading with pride, and not only knowing where you are going, but knowing where you started.  He also shares how you can gauge your success, and why you need to celebrate that success for the sake of your employees.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080506c.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78226.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/782.html</link>
<pubDate>Wed, 27 Jun 2018 09:47:25 -0400</pubDate>
</item>
<item>
<title>Using Your Competitive Nature-The Guts to Lead</title>
<itunes:summary><![CDATA[Ken discusses the administrator & Manager parts of his anagram, and shares why good leaders need the guts to differentiate the members of their staff.]]></itunes:summary>
<enclosure url='http://www.talkzone.com/uploads/audio/yca080506b.mp3' length='8727310' type='audio/mpeg' />
<guid>http://www.talkzone.com/episodes/BusinessMoney/78227.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/782.html</link>
<pubDate>Wed, 27 Jun 2018 09:47:21 -0400</pubDate>
</item>
<item>
<title>Using Your Competitive Nature-SLAM Leadership</title>
<itunes:summary><![CDATA[Ken Pasch talks about why many small business owners are focused more on survival, rather than leading.  He discusses the steps leaders need to take to compete more effectively, starting with the four primary roles they must fill  SLAM:  Supervisor, Leader, Administrator and Manager.]]></itunes:summary>
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<guid>http://www.talkzone.com/episodes/BusinessMoney/78228.html</guid>
<link>http://www.talkzone.com/episodes/BusinessMoney/782.html</link>
<pubDate>Wed, 27 Jun 2018 09:50:28 -0400</pubDate>
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