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The Go Giver
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The RichLife Show: The Go Giver

Persuasion versus Manipulation..... What's the difference??? We talk about it today with our special guest, the amazing Bob Burg. Bob is the author of The Go-Giver a national best-seller, and he's also an advocate, supporter and defender of the Free Enterprise system.
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Guest(s) Appearing on this Episode
Bob Burg
Bob Burg shares information on topics vital to the success of todayís businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. Bob regularly addresses audiences ranging in size from 50 to 16,000 ó sharing the platform with notables including todayís top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years itís his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. The Go-Giver shot to #6 on The Wall Street Journalís Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. Itís been translated into 21 languages. It is his fourth book to sell over 200,000 copies. His and John David Mannís newest book is another business parable; this one focusing on influence and leadership. Entitled, Itís Not About You, it shows how focusing on others is the best way to obtain stratospheric success in your own life and business. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

Bob's Website