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Mind Your Business Radio welcomes Dr. Jennifer Jiles, professor of Marketing at Georgia State University. She's here to talk about the importance of marketing your small business.
Episode Segments:
 
Mind Your Business Radio: Jennifer Jiles
Jennifer talks about how she helps clients market their business & why social media is so important in today's marketplace.
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Guest(s) Appearing on this Episode
Jennifer Jiles
Jennifer is an award-winning communicator and creator of strategic campaigns that advance brands, engage audiences and align communications strategies with business goals. Jenniferís experience is as extensive as it is diverse and entails areas such as strategic planning, corporate communication, branding, fundraising campaigns, major gifts, annual reports, media relations and coaching, messaging, issue management, crisis communication and change. She has also provided communications counsel, speech-writing and script-writing for live productions to the C-suite, senior executives, college presidents and A-list celebrities.

Jennifer believes that every corporation and organization has a story and she uses a storytellerís approach as a way to communicate that help to create conversations and results that matter. She has worked with global brands such as AT&T, Hallmark Cards, UPS, BET Television Network, BET.com, AFC Enterprises and Walmart as well as non-profit organizations that include Jazz at Lincoln Center, The Interfaith Center of New York, Thurgood Marshall College Fund, SFK International and a host of Atlanta-based organizations through her role as an instructor with Georgia State University.

Jennifer has served as executive editor of corporate publications and university magazines, and she is a writer who has been published in several magazines and professional publications.


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