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March 30, 2015

Kevin Makes Sense
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Our guest Kevin Neff is Owner/Creator of The KPN Group and Kevin Makes Sense™ brand. Kevin is a branding and marketing expert who believes in replacing business and marketing nonsense, with commonsense. During his professional career he has worked with everyone from small business owners, to the Secret Service of the President of the United States. Kevin specializes in creating brands that get businesses seen, heard, and found in today’s technology driven world. Kevin enables individuals and companies to grow business by focusing not just on gaining new business, but by retaining current business. He believes that “old school” should be the “new school” taught in business school, and the customer you already have, is more valuable than the one you don’t. Kevin has won numerous creative awards to include 7 International MarCom Awards and just recently, 2 AVA Digital Awards.

In 2012 Kevin became a best-selling author with the book,The Secret to Winning Big. The book was co-authored with international business expert Brian Tracy. In 2015 Kevin released his new book, Got One or Get One, the Business Lie That is Keeping You Broke!
Episode Segments:
Corporate Talk: Kevin Neff

Kevin Neff heads up Kevin Makes Sense, a contemporary business marketing and consulting firm that provides custom solutions for local, regional, and national clients. They have the mindset that anything, and everything you do, should be done with the intent of making an impact. Period. Internally, externally…or both.

We'll talk to Kevin about what marketing actually is supposed to do for your company, how to make those emails work for you, and why social media isn't as easy as you think it is.
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Guest(s) Appearing on this Episode
Kevin Neff
Kevin is a an author, creator, director, and producer. As a business consulting and marketing maverick, he believes that “old school” is the “new school”, and the customer you already have, is more valuable than the one you don’t. Kevin is also an accomplished speaker and presenter, who has an uncanny ability to motivate, educate, engage, and entertain, all in the same message.

Amongst his many accolades, Kevin has sat on the “President’s Council of Bell Atlantic Yellow Pages”, been a past “Distinguished Sales & Marketing Award Winner”, and has earned the highly regarded title of SoT. In 2012 Kevin became a best-selling author with the book, “The Secret to Winning Big”. The book was co-authored with Brian Tracy. That same year he was named one of America’s Premier Experts™.

Kevin Makes Sense