February 25, 2019

Reinvent Your Career - Beat Age Discrimination to Land Your Dream Job

Diane Huth,AKA the Accidental Career Coach is a marketing and branding expert, with more than 30 years of experience working in top marketing roles in household-name companies. Recently, she discovered the Baby Boomer unemployment crisis, affecting 32 million workers in their 60s, 50s and even in their 40s today. Illegal age discrimination is preventing this legion of mature working professionals from keeping or finding the great jobs they are highly qualified to execute.

So she has focused on this crisis, and is dedicated to helping mature professionals like you learn to claim their rightful place in the workforce, by gaining the skills and insights to allow them to move from "overqualified" to "in demand." Her newest book REINVENT YOUR CAREER - Beat Age Discrimination to Land Your Dream Job is a roadmap in their journey of reinvention.

Episode Segments:

Diane Huth Diane is a marketing and branding expert, consultant, and a university professor of marketing She wrote her first book BRAND YOU! To Land Your Dream Job, for her students and early-career professionals. But she soon learned that the real employment crisis in America today is not the youth, but the baby boomers, now the Unemployable Generation, who are being kicked out of Corporate America and replaced by younger workers at half the salary, and none of the work experience. Her latest book is REINVENT YOUR CAREER – the Baby Boomer’s Guide to Beat Age
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ABOUT DIANE I love helping other people achieve their goals by leveraging my expertise and decades of experience in branding and marketing. I’m also a university professor of marketing, branding and career development, CMO for a maternity videography company, and an innovation consultant for a national ideation consulting firm. I’ve worked in marketing forever (more than 30 years — yikes!) and I have loved at least 95% of everything I’ve done. I’ve run marketing departments for large companies like Johnson & Johnson, Frito-Lay, Mission Foods, and Nestlé that took me all over the world. I was also a founder and part owner of entrepreneurial companies such as Skinny Snacks and Biovideo. I’ve screened thousands of résumés, interviewed hundreds of job candidates, hired scores of employees, and have mentored at least thirty interns. Recently, I started teaching marketing and branding to college students at 2 different universities, and I was shocked to learn how unprepared they were for their upcoming job search. I wrote my first book BRAND YOU! To Land Your Dream Job to help them — and you — find and land your ideal position. As a result, I became known as the “Accidental Career Coach.” Due to positive feedback and media features of that book, and requests from dozens of baby boomer friends and colleagues struggling to find well-paid jobs, I wrote this book to help mature professionals keep, find or create meaningful, enjoyable and profitable employment as long as they wish to work. And I learned so much valuable information that I can hardly wait to share it all with you! While writing this book, two more books “happened.” The first is 101 Great Jobs You Can Land Today, which showcases a wide range of jobs you might not have thought of, but might just be right for you now. They all pay a decent wage, require minimum training, and are relatively easy to land without a substantial investment of time or money. The second book is Claim Your Expert Status, which walks you step-by-step through the advanced stages of personal branding to establish you as an acclaimed expert in your field, a recognized authority and celebrity in your own right. It’s personal branding on steroids. These two companion books will be published in 2019 to help mature professionals like you maintain vibrant careers well into their 60s and 70s. I invite you to explore the many exciting career options waiting for you today, and the powerful secrets to landing them!