One-Price, No-Haggle Car Buying

Do you think you should be able to buy a new car the same way that you buy a television, a refrigerator or furniture? Where the price is clearly marked, and that’s the price you pay – no negotiating necessary? So do some dealers and others in the retail car business.

One-price, no-haggle car buying is gaining momentum among dealers. Larry Mullinax, a Florida Ford dealer, will explain why no-haggle pricing works for his family's group of dealers and what his customers like about it. Dale Pollak, the founder of vAuto, a company that produces dealer management software, and a frequent commentator on the retail car business will talk about why more dealers need to move to a transparent, low-hassle buying experience.

Episode Segments:

Cars, Trucks and Bucks: One-Price Car Buying Some car dealers are moving to a no-haggle, one price approach for new vehicles. Larry Mullinax will explain why this pricing style has worked at his family's dealership. Them Dale Pollak of vAuto wll talk about why more dealers need to adopt this approach.
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Guest(s) Appearing on this Episode

Dale Pollak Dale Pollak is one of the leading authorities on automotive dealership management strategies. Tap into Dale’s experience, insight and knowledge. Dale's Blog