The Complete Idiot’s Guide to Facebook.

My guest Mikal E. Belicove set me straight a couple of times in this interview. And I’m very confident he will get you thinking differently about your Facebook activity and overall social media strategies. Here’s one quote from the interview ” I don’t want an IT person handling my marketing!”

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The Business Builders Show: Mikal E. Belicove Mikal E. Belicove is an Entrepreneur magazine columnist, a Forbes Magazine contributing blogger, a member of Keystone College’s Board of Trustees, and an integrated marketing communications consultant specializing in content development, market analysis, and messaging/positioning for a select group of individuals and businesses. Mikal’s latest book is The Complete Idiot’s Guide to Facebook.
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Mikal E. Belicove I am an Entrepreneur magazine Contributing Writer, a Forbes Magazine contributing blogger, and a business strategist specializing in market analysis, messaging and positioning, and content marketing for a select group of high profile businesses and individuals. Previously, I launched, managed and sold a Boulder, Colo.-based Internet start-up; worked in Acquisitions for Alpha Books/Pearson plc (NYSE: PSO) and John Wiley & Sons, Inc. (NYSE: JW.A); and worked in a variety of staff and executive team roles for start-ups and not-for-profit organizations. My latest book, The Complete Idiot’s Guide to Facebook, co-authored with Joe Kraynak, was initially published in July of 2010 (the third edition was published in October of 2012), and I am the co-author of other books, including: The 2009 Internet Directory, Web 2.0 Edition and the The Internet Yellow Pages, 2007 Edition. When I’m not working, I can be found dreaming about training for half-marathons and enjoying life with family and friends. Mikal's website