Monday • July 22
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How to Successfully Market Your Products and Services on the Internet
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On this edition, Tom Tubergen brings you part two in his series about marketing and selling your products or services. In this episode, Tom welcomes back guest expert Dr. Jed C. Jones from Jed C. Jones Consulting, Jed discusses how to optimize your website and website sales to achieve a competitive advantage.
Episode Segments:
Optimizing your Website
There are millions of small business websites out there so how do you make yours stand out? Jed C. Jones talks about the two main methods to get eyes on your website the passive and active methods and what they entail.
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Utilizing the PPC Ad Campaign
Tom and Jed discuss the use of Pay-Per-Click Ad campaigns, or PPC, and how to figure out how if youre truly getting your moneys worth. They also talk about how to understand your click-through rate, the importance of the right keywords on your site, and the reasons why visits to your site may not be translating to sales.
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Troubleshooting Your Website
If youre not getting the sales results you were expecting from your website, Tom and Jed discuss how to determine if it is a lack of traffic or a problem with your website. They also talk about some common mistakes business often make with their websites, other ways to drive traffic to your site, and the importance of a landing page the best way to get people to respond.
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Search Engine Optimization
According to Jed, even if youre what they call technically challenged, you arent doomed to fail in internet marketing. The key is search engine optimization, and he goes into detail on exactly what that is.
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