The Age of Engage

Marketing expert Denise Shiffman, author of The Age of Engage, discusses how Web 2.0 has changed the way companies market themselves- they just don't talk to customers; they engage them in ongoing dialog. Then, Craigslist CEO Jim Buckmaster shares inside stories and interesting facts and figures behind the site that pulls in ten billion page views per month.

Episode Segments:

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Denise Shiffman and the Age of Engage Chris Witting welcomes Denise Shiffman, Founder of Venturing Essentials, and author of The Age of Engage. Denise talks about how Web 2.0 has turned the world of marketing upside down. It's all thanks to sites such as Facebook and You Tube -- sites she calls The Great Equalizer. She offers advice on marketing in this new age, and how companies can reinvent themselves to keep up with web-savvy consumers.
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Denise Shiffman Part Two
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Craigslist CEO Jim Buckmaster With 10 billion page views and 30-million plus classified postings per month, Craigslist is nothing short of an Internet sensation. CEO Jim Buckmaster explains the keys to the site's success, shares the story behind the founding of the site, and speculates on what the future may hold for one of America's most popular web destinations.
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Jim Buckmaster - Part Two
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The Age Of Engage Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets.

Guest(s) Appearing on this Episode

Jim Buckmaster Possibly the only CEO ever described as anti-establishment, a communist, and a socialistic anarchist, since 2000 Jim has led Craig’s List to be the most used classifieds in any medium, and one of world's most popular websites, while maintaining its public service mission, non-corporate vibe, and staff of 20 or so. Before devolving into management, Jim contributed craigslist's homepage design, multi-city architecture, discussion forums, search engine, community moderation system, self-posting process, personals categories, and best-of-craigslist. Prior to craigslist, directed web development for Creditland and Quantum. In 1994-95, he built the terabyte-scale, database-driven web interface at ICPSR through which researchers worldwide access the primary data archive for the social sciences. After graduating summa cum laude from Virginia Tech (biochemistry), Jim attended medical school, studied classics, and made tofu at the University of Michigan. Now, alas, it's mostly business reads for him. Ridiculously tall, Jim has been the subject of feature stories in New York Times, Wall Street Journal, Financial Times, Fortune Magazine, Business Week, and SF Chronicle, and has made dozens of television appearances, including being denounced on Fox News by the late Reverend Jerry Falwell. Craigslist

Denise Shiffman Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. In her twenty-three-year marketing and management career, she has launched over thirty products responsible for over $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company. Ms. Shiffman has had multiple articles featured on MarketingProfs.com, and has been featured in The New York Times, BusinessWeek, Los Angeles Business Journal, PR Week, and on CNET and The Motley Fool, among many other publications and online media. She has blogged for two years attracting thousands of readers each month, focusing on companies, technology, and marketing that serves to engage audiences. Ms. Shiffman is a member of the American Marketing Association and is involved with many marketing and technology conferences. Her first book, The Age of Engage, is an evolution of her vast experience, unique point of view, and well-tested marketing methods. Denise's Blog