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December 02, 2011

The Changing Media
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Traditional mainstream media is undergoing fast and unprecedented changes. What does this mean to you as a consumer? Then, are you indispensible at your job or company? These days, if you’re not vital to your employer, your job may be at risk. We’ll have advice you can use.
Episode Segments:
 
InfoTrak: The Rapid Change in Media
The nation's news outlets have faced an unprecedented surge of rapid change in recent years. Emmy-award winning journalist Frank Sesno, Director of the School of Media and Public Affairs at The George Washington University, discussed the reasons for the turmoil and explained what it means for news consumers. He talked about declining levels of trust in media and whether any major news organizations may disappear in the next several years.
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InfoTrak: Enhancing your Job Security
Nearly everyone is concerned about their employment status these days. Larry Myler, CEO of More or Less, a employment consulting firm, author of Indispensable By Monday said many employees have forgotten that they become indispensable at their company when they improve profits. He explained how any employee can look at their job in a new way and help to improve profits, reduce expenses and enhance their own job security.
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InfoTrak: Ignored Prescriptions
A recent study found that many people whose doctors start them on medications for conditions like diabetes and high blood pressure may never fill those prescriptions. Dr. Michael A. Fischer was the lead researcher in the study. He explained the reasons behind this trend and how doctors and patients can improve communication.
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Guest(s) Appearing on this Episode
Frank Sesno
Frank Sesno is Director of the School of Media and Public Affairs at The George Washington University, an Emmy-award winning journalist, and host and creator of Planet Forward, a ground-breaking web-to-television show seen on PBS. He also serves as Director of the Public Affairs Project at the Center for Innovative Media. Sesno’s diverse career spans over 30 years of experience, including 21 years at CNN where Sesno served as White House correspondent, anchor, and Washington Bureau Chief. As a professor of journalism ethics, documentary genre, and issues of fairness in media, he teaches how the media affects the creation of public policy. He is currently hosting a ten-part series for public television that explores news and communication in the digital age titled, “The Future of News with Frank Sesno,” at the Newseum in Washington D.C.

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Larry Myler
Larry Myler is an author, business strategist, and consultant for clients ranging from start-ups to Fortune 500 companies. For much of his career he has energized companies with new, concrete methods for reducing expenses and increasing revenues. Larry has been involved in six start-ups, and is acutely aware of the nuances of business that lead to success. Larry’s new book, Indispensable By Monday, extends his expertise and vision to employees at all levels, teaching them how to add financial value to their employers—thus protecting their jobs in hard times, ensuring promotions in good times, and helping them rise above the competition in any job-seeking crowd. Larry has a BS in psychology from Brigham Young University, and an MBA with an emphasis in international business from the University of Utah.

Click here to visit his website