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July 20, 2019

Don't Trust Online Reviews
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If you rely on online product reviews when deciding what to purchase, you could be short-changing yourself. We’ll have the results of a recent study that may surprise you. Then, how many hours of sleep do you need? Getting enough shut eye is critical if you want to perform at your best.
Episode Segments:
 
Online Reviews
Many consumers pour through online product reviews before making a purchase. But Bart de Langhe, PhD, Assistant Professor of Marketing, Leeds School of Business at the University of Colorado, Boulder led a study that found that there is little correlation between better online user ratings and the quality of a product. He explained why consumer opinions often fail to agree with objective product research by consumer organizations.
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Sleep for Success
2. Many Americans believe that less sleep equals more productivity. But W. David Brown, PhD, DABSM, CBSM, Sleep Psychologist at Children's Medical Center, Dallas, and co-author of Sleeping Your Way to the Top: How to Get the Sleep You Need to Succeed, said that sufficient sleep and success go hand in hand. He discussed the latest clinically proven techniques for getting quality rest, achieving maximum productivity, and overcoming common sleep impediments to enhance workplace performance.
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Can Smoking Cost You a Job
3. Judith Prochaska, PhD, MPH, Associate Professor of Medicine, Stanford University School of Medicine was the lead author of a study comparing employment in smokers and nonsmokers. She found that after 12 months, smokers were less likely to have found a job than nonsmokers, and those who did earned less than nonsmokers. She explained the reasons that employers may be wary of hiring smokers and how they sometimes screen them out in the hiring process.
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Guest(s) Appearing on this Episode
Bart De Langhe
Bart de Langhe is an assistant professor of marketing at the Leeds School of Business, University of Colorado-Boulder. After obtaining a BA and MA in psychology from the Catholic University of Leuven (Belgium), he obtained a Ph.D. in marketing from Erasmus University (Netherlands). In 2009, he was a visiting scholar at the University of Chicago. His research examines the role of learning, memory, and cognition for consumer and managerial decision making. His work has been published in Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. Professor de Langhe teaches consumer and organizational buying behavior in the undergraduate program, and customer analytics in the Master's program.

Dr. de Langhe's research on online reviews