Can Money Buy Happiness? Depends on what you buy!
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Pat has a Discussion on consumer spending and satisfaction with Joseph K. Goodman, assistant professor of marketing at the Olin School of Business at Washington University in St. Louis
How does spending money make us feel?In this segment, Pat begins her discussion regarding our spending habits during this recession. She talks about how we can spend money wisely. In addition, she offers listeners the chance to recognize "wonderful women" in their lives. |
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Talking about spending habits with Joseph GoodmanProfessor Joseph Goodman joins the show during this segement to discuss his research on American's spending habits. Much of his research revolves around what type of elicits positive responses and which type elicits negative responses. Goodman is a marketing professor at Washington University in St. Louis. |
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How do businesses connect with consumers' desires?Pat continues her discussion with Joseph Goodman, a marketing professor at Washington University in St. Louis. Professor Goodman talks about how business latch onto the interests of consumers. Also, Professor Goodman describes the findings from his vast amount of research. |
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