April 25, 2016

21 Days to a Great Idea

Bryan Mattimore is one of America's top experts in applied creativity, ideation facilitation and innovation management. He's a Big Idea Guy. In the past twenty-five years, Bryan has helped Fortune 500 companies create over $3 billion in new innovations using his unique, creative thinking exercises. In his latest book, 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined, creative process to create original and practical new business concepts.

Episode Segments:

Corporate Talk: Bryan Mattimore
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Guest(s) Appearing on this Episode

Bryan Mattimore Bryan W. Mattimore is co-founder of the Growth Engine Company, (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was Idea Stormers: How to Lead and Inspire Creative Breakthroughs The Growth Engine Co.