September 17, 2010

How a Pet Magazine Became a Mission

Pet lovers, do you read the magazine, "Tails"? I do because it always has great interviews, discusses timely, relevant issues and has great resources for pet owners. Did you know that this magazine is free and is found in 16 different cities across the United States? This week's show, will feature the founder of the magazine, Janice Brown. We'll talk about how her rescue of a stray dog inspired the creation of the magazine and how as a company now, it has grown to embrace the mission of encouraging responsible pet guardianship, and providing solutions for making a difference in the lives of animals. We'll talk about how to be good guardians and how we all can be part of the solutions.

Episode Segments:

Wild About Pets: The Creation of Tails Janice talks to Susan about how and why she came up with the idea for Tails Magazine, and outlines some of it’s excellent resource features. Janice then talks about some of the pet problems she is trying to find solutions to, like puppy mills. (photo courtesy of Tails Pet Media Group, Inc.)
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Wild About Pets: Letters for Pets Janice gives us an update on her Letters for Pets Campaign, which is a letter writing campaign asking the White House to declare April 30 as National Adopt A Shelter Pet Day. She’ll also take us behind the scenes for some celebrity cover shoots, and she’ll tell us about some of the projects they are working on with their sponsors. (photo courtesy of Tails Pet Media Group, Inc.)
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Wild About Pets: Tails Magazine Online Janice discusses Tails’ website, and some of the ways it is unique to the magazine, while also acting as a compliment to the print version. We’ll learn about what you’ll find online, and also about some of their upcoming events. Janice closes thins out with some tips for all pet owners. (photo courtesy of Tails Pet Media Group, Inc.)
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Links to Related Websites:

Tails Magazine Facebook Fanpage Keep up with Tails on Facebook. More than a magazine... a mission! Tails supports rescue and adoption with monthly magazines online and in print.

Look While You Listen! Click here to view the photos Susna & her guest are discussing, and for other useful links,

Guest(s) Appearing on this Episode

Janice Brown Award-winning publisher, mother of three children (as well as the proud owner of two dogs and two cats) and active board member of more than one animal shelter, Janice Brown is a woman of action. "People will believe what you do, not what you say,'' she said. True to her philosophy, there is no stopping the cheerful, down-to-earth (and equally determined) Brown when it comes to what she sees as her underlying mission and the founding principle behind her overwhelmingly successful regional publication, Tails: helping animals. The founder of Tails Media Group, Inc., which provides pet owners with articles and resources, and sponsors local events, Brown launched ChicagoTails in 2000. Tails Media Homepage