The 2015 F-150, Ford’s ‘Biggest Loser’

Ford is rev­o­lu­tion­iz­ing the full-size pickup truck with the 2015 F-150, replac­ing the tra­di­tional steel body with one made of alu­minum alloy. Ford says that will shave up to 700 pounds off the truck, mak­ing it one of the biggest losers in auto­mo­tive his­tory. We will inter­view Pete Reyes, the chief engi­neer of the 2015 F-150, as well as Richard Truett, a reporter for trade pub­li­ca­tion Auto­mo­tive News, about the ben­e­fits and the risks Ford is tak­ing with the best-selling vehi­cle in the U.S.

Image courtesy of Ford

Episode Segments:

Cars, Trucks and Bucks: The New F-150 Pete Reyes, the chief engineer of the F-150 highlights the key changes. Then, we speak with Richard Truett of Automotive News, who has done several stories on the F-150, and the challenges Ford faces.
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