The Power of Small Business

On this edition of Tracking Business Leaders, we talk about the power of small business with Joe Cardamone, President of the United States Federation of Small Businesses. And we'll learn how and why small business is the backbone of America's Economy. Then, if you use the Internet to market your small business, you'll want to hear what an expert has to say. Caroline Melberg, CEO of Small Business Mavericks, shares her inside secrets of how any small company can perform just like the big boys.

Episode Segments:

Show Introduction
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The Small Business Community Joe Cardamone, President of the United States Federation of Small Businesses defines small business and discusses its importance of small business to the US economy. He also talks about how technology and the economy are impacting small businesses.
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Joe Cardamone Part Two Joe shares advice on starting and marketing a small business, and discusses the growth of women starting their own businesses.
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Using the Internet to Market Your Small Business Marketing expert Caroline Melberg talks about what it takes to make your small business website stand out. She explains such tools as using search engine optimization, keywords and inbound links to increase your online visibility. She also talks about the use of e-mail and blogs as marketing tools.
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Caroline Melberg Part Two Caroline talks about the importance of using personality in your blog, and how you can use social networking sites, RSS feeds and podcasts to market your business. She also has advice for promoting your website & business away from the internet.
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Guest(s) Appearing on this Episode

Joe Cardamone Joe Cardamone is the President of the United States Federation of Small Businesses. USFSB was founded in 1983, by small business owners, in order to advocate for the rights and interests of small businesses and the self-employed. Their mission has been and continues to be to help their members grow and prosper by joining together and, through a collective strength, effectively advocate for small business interests before local, state and federal lawmakers. USFSB also uses the strength of its membership to help provide members with comprehensive and affordable health insurance as well as quality benefits, products, and services at a discount. United States Federation of Small Businesses

Caroline Melberg Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communication materials and writing copy for some of the largest and most successful companies in the world. She’s also a leading expert on Internet Marketing for Small Businesses. Her small business columns are syndicated online and she publishes the award-winning weekly eZine “Small Business Maverick Secrets.” Small Business Mavericks