The Power of Personal Branding

Why is it that some rise to the top of their profession even when others have more skill and experience? The secret is personal branding. An expert explains that everyone has a personal brand, and if we dont define ourselves, others will, and it may not be what we selected for ourselves.

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Personal Branding Tim OBrien is a personal branding expert and the author of The Power of Personal Branding: Creating Celebrity Status with your Target Audience." He has worked with business leaders, sports figures, celebrities and many others in branding. He says personal branding is not an option. Everyone has a personal brand, whether it is positive, negative or neutral. If we dont define ourselves, others will, and it may not be what we selected for ourselves.
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How to Manage Your Asthma Asthma is one of the most serious chronic diseases in America, affecting over 20 million adults and children. If not properly treated it can be life threatening. Our Guest, Dr. John Oppenheimer, believes most people dont have their asthma under control, even though they think they do.
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The Power Of Personal Branding At Amazon.com There are two things which can catapult you and your business into the limelight over night. Technology is one and a compelling personal brand is the other. The Power of Personal Branding is a no-nonsense, tell it like it is book which reveals exactly what we need to do to create the Lance Armstrong or Oprah Winfrey personal brand with our own target audiences.

Guest(s) Appearing on this Episode

Dr. John Oppenheimer Dr. Oppenheimer received his medical degree from Temple University, completed his residency at Robert Wood Johnson University in New Jersey, and followed by his allergy/immunology fellowship at National Jewish Center for Immunology and Medicine in Colorado. Presently, Dr. Oppenheimer is the Director of Clinical Research at Pulmonary and Allergy Associates, PA. He has conducted over 100 clinical investigations over the last 15 years. In addition to his private practice and research career he actively participates in various committees. Currently, he is a member of the Asthma Task Force Dept of Health of NJ; Indoor Air Quality Committee Vice Chair, Clinical Therapeutics Committee and Vice Chair Immunotherapy Committee. He participates in multiple professional societies and currently sits on the Executive Board of Directors for the New Jersey Allergy and Immunology Society. He is an international speaker on asthma and allergy, and has published more than 30 articles on asthma and allergy and written numerous book chapters. Click here to visit his website

Tim O'Brien Tim O’Brien is a personal branding expert and the President/CEO of The Personal Branding Group. He is also the founder of Rainmaker U., a coaching program that teaches top-level professionals how to position themselves as “The Person to See.” Many of Tim’s clients are recognized leaders in their business industry and community. Tim and his team are also hired by many Fortune 500 companies and professional firms to deliver keynote speeches and customized in-house workshops on personal branding. He is the Editor of Brandwidth, a non-partisan monthly publication committed to informing socially conscious business leaders about the facts on both sides of today’s important current events. Prior to beginning his career as a personal branding specialist and public speaker, Tim operated a successful civil litigation law practice for over 10 years. With a strong desire to help others and share his techniques for professional growth, Tim honed his speaking skills delivering motivational speeches to prisoners inside California Youth Authority as part of his not-for-profit program, Living at the Peak. Click here to visit his website