Sunday • December 21
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Guys and Dolls: The Marketing Realities
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Men are from Mars, Women are from Venus. Weve all heard that expression, but what does that mean to the marketing world, and how does that change the way they present their products? Two marketing experts share their views. Then - in this economy, can you still get a loan for your childs college education? Plus - an expert shares advice for taking a no-frills summer vacation, and where will our disposable income go in these tough economic times.
Episode Segments:
 
The Man Expert
Rose Cameron is a Senior VP at Leo Burnett Worldwide, and is considered to be a man expert. Rose talks about how the conceptions of men and manhood has changed in marketing and advertising, how to successfully market towards men, and what she has learned about men through her research.
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Dont Think Pink
Womens Marketing Expert Andrea Learned discusses how the marketers perception of women has changed through the years, the important role the female consumer plays in the marketplace, and how the buying paths of men and women are radically different.
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Bigger and Faster or Sharing and Connecting
Andrea Learned discusses the factors that are important to the female consumer, and how women have driven the trend of Green branding.
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College Loans
Can you still get a college loan for your childs education if the resources are drying up, thanks to the economy? Sarah Flanagan. Vice President for policy development at the National Association of Independent Colleges and Universities says yes, if you know where to go. She discusses this, along with the reasons college tuitions are the rise.
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Spending Your Disposable Income
Marshal Cohen is chief industry analyst at The NPD Group, Inc., a Port Washington, N.Y.-based market research firm that surveys customers each week. Marshal talks about the trends he is seeing in consumer spending due the recession. He discusses the areas of spending that he expects to be affected by the economy, and the surprising areas that wont be affected.
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The No-Frills Vacation
With the rising cost of air fare, many people will opt for a summer vacation closer to home. Candace Jackson, Travel Reporter for the Wall Street Journal says she expects to see a return to the more classic family summer vacation, and shares some ideas for some simple, no-frills trips.
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Links to Related Websites:
Don't Think Pink At Amazon.com
Explore the book that Soundview Executive Summaries calls one of the best marketing books of all time. Don't Think Pink lays the foundation for Transparent Marketing - an approach that is inspired and guided by women without alienating men.

Guest(s) Appearing on this Episode
Andrea Learned
Andrea Learned, author and consultant, advises marketers and media on how to effectively reach women and men beyond typical gender advertising stereotypes. Learned has spent 17 years in marketing and public relations for trade associations and in 2004 she co-authored Don\'t Think Pink: What Really Makes Women Buy. Her blog and columns in the Huffington Post take a careful look at online and offline marketing that attracts female consumers.

Click Here to Visit Her Website

 
Sarah Flanagan
Sarah A. Flanagan was appointed vice president for government relations and policy development for NAICU in 1994. She directs a comprehensive government relations effort, in coordination with related state associations, that focuses on issues of government regulation, student financial assistance, and tax policy. Before joining NAICU, Flanagan served as staff director of the Senate Subcommittee on Children, Family, Drugs and Alcoholism under Sen. Christopher Dodd (D-Conn.). Prior to her work in the Children’s Subcommittee, Flanagan was the professional staff member responsible for federal student aid programs for the Senate Subcommittee on Education, Arts, and Humanities, chaired by Sen. Claiborne Pell (D-R.I.). Before joining the education committee staff, Flanagan worked for the Close Up Foundation as an instructor, teacher trainer, and curriculum specialist. Flanagan received her B.A. degree from Providence College and her M.A.T. degree from Rhode Island College.

Click Here to Visit Her Website

 
Marshal Cohen
Marshal Cohen is Chief Industry Analyst for The NPD Group. Viewed as “the king of the consumer” and the “go-to guy” by the fashion industry and the media, Marshal appears frequently on NBC’s “Today Show,” and has been seen on ABC’s “Good Morning America,” “The CBS Morning News,” CNN and CNBC. Major publications including The Wall Street Journal, The New York Times, BusinessWeek, Women’s Wear Daily turn to Marshal for cogent commentary about fashion and retail trends, and he frequently addresses industry leaders, industry association events, and conferences attended by leading CEOs and senior executives.

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Rose Cameron
Rose Cameron is the "man expert" and Senior Vice President at ad agency Leo Burnett Worldwide Inc. She has spent the past 18 years reinvigorating brands and integrating their communications to improve the way they impress, engage and serve their customers. Rose has honed her skills in the UK, Canada and the US at some of the top multi-media agencies of the world – Ogilvy, Wunderman/Y&R, Mullen, and TBWA Chiat/Day. She is proud to say that every campaign she has architected includes some combination of PR, guerilla, promotions, direct, interactive and general. Areas of specialization include technology, telecommunications, healthcare/pharma, B2B, women's issues and global challenges. Rose holds an MA from the University of Glasgow in Theatre/Sociology & Anthropology. She lives in Chicago with her daughter Ariana.