August 27, 2016

Are You Prepared for a Disaster

How prepared are most Americans to deal with disaster, such as flooding, major storm damage or other catastrophes? We’ll find out from an expert. Then, when a company asks you to go green, recycle and reuse, what is your motivation to participate? A marketing expert reveals the hidden factors in consumer decisions.

Episode Segments:

Understanding Your Homeowner’s Insurance Bob Rusbuldt, is CEO of The Independent Insurance Agents & Brokers of America. A consumer survey commissioned by Mr. Rusbuldt’s organization found that that many homeowners lack adequate insurance coverage, do not fully understand their homeowners policies and do not have enough savings to support their households in the event of a disaster. He discussed the most common misconceptions consumers have regarding homeowners insurance and what to do about it.
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Going Green Tomas Hult, PhD, is the Byington Endowed Chair and Professor of Marketing in the Eli Broad College of Business, Director of the International Business Center at Michigan State University. From recycling to reusing hotel towels, consumers who participate in a company's "green" program are more satisfied with its service, according to Dr. Holt’s research. He explained the reasons behind these feelings, and the surprising way consumer decisions are affected when companies offer additional participation incentives.
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Marriage and Crime Rates Rachel Arocho, PhD, Research Fellow in Human Development and Family Science at Ohio State University led a study that found that teenagers and young adults who expected to get married within the next five years reported committing fewer delinquent acts in the next year than those who weren’t thinking about wedding bells. She discussed the possible reasons behind this finding.
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